Mega Blueberry – A Marketing Review
Here we go again.
Late last night I saw another grow-your-own-blueberries-and-buy-the-plants-only-through-us commercial, only this one was not for Little Giant Blueberries.
No.
This new commercial was for something called Mega Blueberry.
I can see the confusion since the new Mega Blueberry commercial was virtually identical to the incredibly bad Little Giant Blueberry commercial, just with a different announcer, different actors and a slightly different offer in the end.
Hell, even the two websites are eerily similar.
Mega Blueberry – www.megablueberry.com
The main differences here are that Mega Blueberry is based out of North Carolina (Little Giant Blueberries was out of Michigan), Mega Blueberry is not listed in the Better Business Bureau (a fly-by-night company?), and the total cost is a little bit different.
So what exactly are we seeing here with Mega Blueberry?
Is Mega Blueberry a spin-off of Little Giant Blueberry? Perhaps it’s under the disguises of a new face and name to move the same products.
Is Mega Blueberry a rip-off of Little Giant Blueberry? Perhaps somebody was able to access the same products through the original source and wanted to get on the bandwagon.
Little Giant Blueberries – www.blueberrygiant.com
The bottom line is that we have another company doing the whole buy-two-get-one-free offer with blueberry plants shipped through the mail. Of course, you’re forced to receive the “free” plant and pay for the additional postage and handling whether you want it or not. The company’s public reason is that it’s free, so who wouldn’t want one? The private reasoning is that it moves inventory and they still collect money for the “free” plant. It’s not like it really costs them an extra $4.95 to put another tiny plant in a box and ship that minuscule extra weight to your home.
The logic for not buying cheap plants through the mail still applies with Mega Blueberry. The commercial makes it look like an awesome concept, but based on consumer reviews of Little Giant Blueberry, it appears to be nothing but one big scam or rip-off. Why shell out $25+ for tiny, barely alive plants (without soil) when you can just go to your local planet nursery and pick out a few healthy plants for the same price or even cheaper?
It just doesn’t make any sense to buy common items like that through these TV offers unless it is your only option. Even that is hard to believe since reputable companies sell and ship plants through the mail.
This is TV marketing at its worst.
The commercial acts like this is the greatest plant ever and you’ll save a hundred dollars each year from not having to pay for overpriced pints of blueberries in the store. We’re just all shelling out top dollar for the fruit, right? Maybe not. The commercial also acts like this is a special plant and will just keep spewing bushels of blueberries each growing season. Of course, it’ll take a few years before you see that kind of yield, and that’s assuming that your plants survive that long, are in ideal growing conditions, and they actually produce as promised. Since we’re talking about a few years from now, good luck complaining to the company should it not just overload you with blueberries as it’s implied.
The Mega Blueberry commercial is so bad and cheesy that it’s actually hilarious.
But despite being bad, it still works when you look at how it captures people’s attention and curiosity as to whether or not it’s real or a scam. I’ve seen it discussed on other websites, and the traffic to my articles here is further proof. People tend to enjoy loud, flashy commercials promising the world, and many people will give it a shot and order the plants.
Companies wouldn’t lie or mislead, would they?
Of course some of them will!
This reminds me of dealing with used car salesmen at a few local car dealerships. They’ll tell you what you want to hear to make the sale. Flashy cars, balloons, cook-outs, annoying commercials (“SAVE! SAVE! SAVE! SAVE!”) and over anxious salesmen trying to push a sale, it’s all there for a reason. It’s no coincidence that the cheesier the as-seen-on-TV item, the often more ridiculous commercial you’ll see to sell the item.
It’s also no coincidence that many of those items that you supposedly cannot buy in stores are usually found in Walmart and drug stores a few months after they stop airing the commercials. Other items, like those HD Vision Ultra sunglasses are available for sale right now in stores. I’ve seen them in Rite Aid along with a bunch of other as-seen-on-TV crap. At least there I’m not paying extravagant fees for shipping or being forced to buy a “free” item. The commercials mainly imply that you cannot buy the item in a store, or they really push the “free” offer in the sales pitch.
Folks, make sure you do some basic research before purchasing through an online retailer OR calling and buying something that you see in an informercial. Make sure you know the details before telling the merchant your credit card information.
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For more information about the Mega Blueberry, please visit the company’s website, www.MegaBlueberry.com.
RellimZone.com is not affiliated with Mega Blueberry.