Furniture Fix – A Marketing Review

Don’t you just hate it when you plop down on your favorite chair or sofa, only to have to deal with weak springs in the furniture?

Isn’t there a way to better support yourself without paying to have somebody repair it, or, even worse, shelling out big bucks to have it replaced?  Can the cushions also become firmer in the process?

Furniture Fix - company websiteFurniture Fix – www.FurnitureFix.com

I don’t know about fixing the cushions, but according to its TV commercial, the Furniture Fix product supposedly can make your chairs and couches more comfortable again.  Let’s take a look at the commercial and see if it sells itself as an honest product.

Furniture Fix – TV commercial

Didn’t that look neat?

The TV commercial sells us the concept of placing a large, hard and flat item between the cushion and springs of the sofa or chair.  Unlike doing so with a custom piece of plywood, Furniture Fix is made of interlocking pieces that can easily be adjusted depending on the size of the furniture.

But what does the commercial really show us?

Let’s take a closer look at some of the scenes and see if the sellers are really being that honest and straightforward.

Okay, the opening scene with the two kids jumping on the couch while mom and dad are watching is just plain dumb.

The whole “kids jumping on the bed/couch” cliche is lame enough already, whether the kids in the commercial are ruining a good couch or if the parents have already given up on a bad couch and are just letting the kids have their way with it.  Either way it needs to go.

But, alas, the kids are jumping on a now-ruined couch and the irresponsible parents are now worried about how much it’ll cost to get it fixed or replaced.  Oh, what oh what will they do?  How can they possibly hope to salvage that couch without spending a fortune?

Furniture Fix claims to have the solution to the problem.  All you have to do is adjust Furniture Fix to an appropriate length (assuming you have enough extra pieces), slide it under the cushions, and there you go!  Instant support for those weak springs!

The woman in the blue shirt can now easily sit on the fluffy cushion without it sagging into the couch.  Hooray!

Up next an older gentleman shows us the weak springs in his couch.  Knowing that they’re there, he still sits on the cushion and has the hardest of times getting up again.  Gee, how has he been able to tolerate a couch that bad in need of repair?  Shouldn’t he have figured out a better way around it by now?  Apparently not.  But the Furniture Fix solved his problem just like that!

The commercial then shows us how Furniture Fix works.  The product actually looks kinda neat.  We see that it’s fairly strong in addition to being easy to use.  But thanks to exaggerations, one still has to wonder if the selling company has complete faith in the product, or if they’re trying to scam us everyday people.

The strength test is fairly interesting when you look at it closely.

Furniture Fix - cinder block strength testFurniture Fix – cinder block strength test

Notice how the width of the cinder blocks covers three segments of the Furniture Fix, and the ends are cut short, allowing the heavy blocks to barely fit on the device.  The smaller size allows it to support a greater concentration of weight.  Also notice how the fingertips of the people holding the Furniture Fix extend under the bottom of it, almost underneath the corners of the cinder blocks.

Gee, if the sections of Furniture Fix were any longer or wider, could they possibly support that same amount of weight right in the middle of it?  I wouldn’t hold my breath waiting for an answer, although an example later in the commercial implies that it can.

After doing the cinder block test, the commercial then shows us a few before and after pictures of “average” people using the product.

Furniture Fix - height differenceFurniture Fix – height difference

Now tell me, does anything suspicious about this person stand out at all?

Anything?

How about his neck?

Notice how he’s slouching BIG TIME in the image on the left, and then he’s sitting NICE AND TALL on the right.  Look at the tension in his neck as he’s nearly straining himself to make himself as tall as possible.  His fists are clenched, arms tense, shoulders straight, and of course, he’s smiling.  Awww, how nice.  Kinda strange though for a happy person to look so tense when his body appears to be a lot more relaxed in the “incorrect” version of the chair.

After this we see a lady lifting a pull-out sofa bed’s mattress, showing us how little support there is to it.  She then lines Furniture Fix under the mattress to make it more comfortable to everybody.  By my count she uses at least 24 sections of Furniture Fix, equivalent to four orders of the product (not counting the free stuff in the promotion; each “order” consists of six panels of the product).

How much money would that take to make a sofa bed more comfortable?

Up next is the famous Sumo wrestler test of Furniture Fix.

Furniture Fix - Sumo wrestler testFurniture Fix – Sumo wrestler test

A woman lined both couch cushions with Furniture Fix, and then two Sumo wrestlers sat on it, proving that the product can support an enormous amount of weight.  The keys here involve the product itself being fairly flexible, and for this example the Furniture Fix is between the cushions and base of the couch.  That’s where it gets its strength and why 1,000 pounds of weight won’t crush it.  The weight is being dispersed across the entire product.  It may be flexing quite a bit, but because of the additional support of the base of the couch and the cushions on top, it’s not going to break.

And of course, in this example we really don’t know if the couch was bad or not before hand.  All the commercial told us was that it’s an old couch.  Old doesn’t mean damaged.  What we do know is that the couch itself can apparently handle the weight of two large guys.  It’s a funny test because of the fat men, but because we really don’t know any specifics about the couch, this example is useless.

After the Sumo wrestler test the commercial hits us with the sales pitch.  We see examples of the product in use while being hit with the offer and a bunch of bonus items.  In the end it’s a big collection of furniture accessories that is supposedly worth $60.  Our cost in the end is $30.89 ($14.99 offer + $7.95 P&H + $7.95 P&H (“bonus” set of Furniture Fix)).

So does it seem like a legitimate product?

When watching the TV commercial and looking closely at the examples, it looks like Furniture Fix can help some people deal with the sagging cushions problem.  I see that in the commercial.  The Sumo wrestler part was hilarious.  I love fat people in TV commercials, but that’s just me.

What I don’t like are the exaggerations that the company has to use to sell the product to us.  If it’s such a great product, A) Why do they have to exaggerate and stretch the truth in certain examples, and B) Why throw in so many “bonus” items?

Instead of bonus items, why not just make the packages of Furniture Fix larger, doubling them from six to twelve panels?  It’s going to be very expensive for a lot of people to try to do a simple fix for a few pieces of furniture.  It eliminates the value part of the sale and will make people look for alternate solutions.

And on a side note, I don’t know if it’s just me, but a LOT of the cushions on the couches and chairs looked pretty firm.  Does the firmness of the cushion really make a difference in the end, whether using Furniture Fix or not?

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All of the Furniture Fix commercial images were screenshots of a TV commercial currently available on Youtube.  For more product information, please visit the company’s website at www.FurnitureFix.com.

Furniture Fix is a registered trademark.

RellimZone.com is not affiliated with Furniture Fix.