HD Vision Aviators Sunglasses — A Marketing Review
In the world of sunglasses you have the cheap and then the fashionable.
Anybody can go to the store and grab a cheap pair of sunglasses. Spend $10 and if they get lost or broken, it’s no big deal.
Other people have high standards and want to wear a particular designer brand or style. Those sunglasses are much more expensive and can be anywhere from $80 to over $200 a pair. But that’s paying for quality and style.
HD Vision Aviators sunglasses website — www.getHDaviators.com
And then you have sunglasses like HD Vision Aviators that want people to believe that they can have both quality and style for an ultra-low price. But does the TV commercial go too far when pushing that idea?
Check out the TV commercial and see for yourself if this sounds like an honest product or more like a scam.
HD Vision Aviators sunglasses — official TV commercial
Oh my. Where do we start with a commercial like this one?
Right off the bat this commercial sends bad vibes the way that they push the aviator-style sunglasses and the aviation theme. It’s hilariously bad the way that the pilot wannabes are trying to look all cool and everything. It’s even worse when the “average” people are trying to push the aviation fashion and styling issues.
HD Vision Aviators sunglasses commercial — I wanna be cool like in ‘Top Gun,’ too!
Folks, do not screw around with a pilot’s fashion. It’s okay if you want to hang out at airshows and pretend to be a pilot, but don’t try to pass off the fashion as being something that “real” pilots wear when they’re flying an airplane.
Pilots come in all shapes and sizes. We fly everything from props to jets to rotors to airships. Some of us are only recreational pilots while others make a career out of it. However, once you earn even the most basic of flight certificates you become a different person, seeing and dealing with problems in different ways, sometimes with an attitude and a hint of arrogance. That attitude is acceptable because of the amount of time, money, knowledge and skill that it takes to complete the examinations and fly a certain number of hours before earning your certificate. It’s not like buying your way into coolness like you would with a sports car or a fancy speedboat. To be a pilot you have to earn it.
When it comes to pilot fashion, we wear anything that fits comfortably and has some styling. Believe it or not, but many pilots do not wear the stereotypical aviator themed sunglasses. And chances are very likely that said pilots are going to spend more than a few bucks on their shades.
HD Vision Aviators sunglasses commercial — Mr. Stereotypical with his cheezy flight jacket and shades.
Here we have a classic shot of a pilot wannabe who spent money on his leather jacket and Top Gun patches, but oddly enough he chose a cheap pair of stereotypical sunglasses. The F-16 in the background had more style and class than Mr. Stereotypical with his jacket and cheap shades.
HD Vision Aviators sunglasses commercial — Holy crap! There’s an airplane there!
In an obviously faked image we see a gross simplification of the difference one may experience when wearing the yellow HD Vision Aviators sunglasses. And why would there be so much of a difference in color? Simple. An ordinary yellow lens increases both the contrast and depth perception for the wearer. That’s it.
HD Vision Aviators sunglasses commercial — Checkin’ out the sky.
Notice how nearly everybody in the commercial tries the yellow sunglasses and immediately looks at the sky. Just slip them onto your head, tilt back your head, and then gaze at the blue sky. Ahhhh. How nice.
HD Vision Aviators sunglasses commercial — Seemingly better than those ‘other’ sunglasses.
How dare those “other glasses” cut down on glare and help you see better when driving a car or doing outdoor activities! Don’t those simpletons know that they could have been wearing HD Vision Aviators instead? Geez, the nerve of some people. /s
HD Vision Aviators sunglasses commercial — A Darwin Award candidate staring at the sun.
We have two problems here with this segment of the HD Vision Aviators sunglasses TV commercial.
First, this jackass is looking towards the sun. Notice how much he’s squinting. Gee, do you really think that it’s such a good idea to look directly at the sun? It’s not like you’re wearing astronaut sunglasses with an extra layer of gold on the lens.
Second, this guy is trying to act intelligent while looking at the sun and asking the sales rep of all people if it’s normal to be able to do so. Really? Asking a sales rep a question like that? Do you think said sales rep is going to agree or disagree with such a statement? Hmm, that’s a tough one there.
This part of the TV commercial would have gained more credibility if the guy just flat out told us that he could look “. . . straight up, practically at the sun . . . ” instead of making it into a stupid question with such an obvious answer.
HD Vision Aviators sunglasses commercial – JUST PUT ‘EM ON, DAMMIT! PUT ‘EM ON! PUT ‘EM ON!
Okay, this guy is a jackass the way he keeps saying over and over to just, “Put ’em on.”
At this point I’m not sure which is worse, the way he keeps stubbornly repeating himself or the fact that most people don’t know that it’s bad grammar. Then again, this is how most people talk these days and preposition stranding has become “acceptable” though it’s still incorrect and lazy.
HD Vision Aviators sunglasses commercial — Other sunglasses cost money?!? OMG!
Holy crap!
Did you know that trendy and high quality sunglasses actually cost money?
The bottom line here is finding a pair of sunglasses that fit your needs the best. If style is the number one issue or you need a particular style of lens (such as fishing, snowboarding, or adventures in outer space), then the glasses could cost a pretty penny. But if you’re just looking for something cheap to cut down on the glare and help protect your eyes, then a cheap pair of sunglasses from Walmart usually works quite well.
As far as comparing the HD Vision Aviators to the cost of ultra expensive glasses from top designers, that’s just ridiculous. What’s next, comparing a Kia to a Lexus? The both have wheels, they both have an engine, and they both carry people to destinations. They’re the same, right?
Guess again.
HD Vision Aviators sunglasses commercial — Completely dumbfounded by the price.
Ah, yes. The shocking facial reaction when learning that the HD Vision Aviators are only $10 each. Well, it’s a bit higher once you add the postage & handling for the first set of glasses and again for the “free” ones. In the meantime, only ten bucks? How can such an amazing pair of sunglasses be so cool, so fashionable, so yellow, and yet so cheap?
I’m sure most people who hear about the TV commercial are just as dumbfounded as the woman in the commercial. She probably slapped a fifty dollar bill on the table and bought a bunch of them for all her friends.
Up next we’re hit with the special buy-one-get-one-free-just-pay-extra-postage-and-handling offer. For a grand total of only $23.98 ($10.00 for the HD Vision Aviators + $6.99 P&H + $6.99 P&H for the “free” sunglasses) you’ll receive the two pairs of sunglasses.
Notice that at NO POINT did the TV commercial or company website actually explain what makes the HD Vision Aviators so special. They make a point of talking about seeing in high definition, and they throw the HD into the product’s name, but are the lenses themselves really that special? What makes these “high definition” sunglasses better than “regular” yellow lenses?
Or could it be that all lenses are basically “high definition” and this company is just cashing in on a buzzword?
FINAL THOUGHTS
I’ve been seeing this TV commercial for quite some time now.
Yellow lenses on glasses isn’t exactly new technology these days. Hunters and shooters have worn yellow glasses for quite some time now. The only “new” thing is that regular people are starting to see just how different the world looks through yellow lenses. The difference in contrast is really an eye-opening effect.
But as far as this TV commercial, I see a lot of failure. After trying to cash in on pilot wannabes, the TV commercial briefly establishes a selling point of “enhanced colors” before going right down the toilet with the “average” people telling us about their experiences with the sunglasses.
Come on!
If you’re going to call something “HD,” then tell us why your lenses are so special compared to normal sunglasses. Don’t give me that crap about the lenses being yellow and making the colors pop out at you. Tell me about the lenses and why you call refer to them as being “high definition.”
By throwing around buzzwords, showing the bad actors display too many emotions, and not even telling us any details about a supposedly cheap product (until you add the postage & handling), the TV commercial smells like a scam.
———————————————
All of the HD Vision Aviators commercial images were screenshots of a TV commercial currently available on Youtube. For more product information, please visit the company’s website at www.getHDaviators.com.
RellimZone.com is not affiliated with HD Vision Aviators.