Sticky Buddy Reusable Lint Roller — A Marketing Review
Can it be?
Back-to-back marketing reviews for reusable lint rollers?
Yes, folks, it’s true. Your eyes are not deceiving you. A challenger to the Schticky has officially entered the battlefield.
Literally a day after publishing the article about the Schticky, I saw a late night TV commercial (No sane person would continually stay up late and actually pay attention to TV commercials . . .) starring the English-born pitchman, Anthony Sullivan. He began his spiel and all of a sudden I had a feeling of deja vu. Sullivan’s product (as if you don’t already know where this is heading) was for the Sticky Buddy — a washable, reusable lint roller.
A washable, reusable lint roller? Really? Again? Ummm, really?!?
Yeah. Deal with it. At least you’re not the one trying to make this article different enough from the previous one to make it an entertaining read.
Take note that neither the Schticky or Sticky Buddy was the first of this type of lint roller to hit the market. These washable and still sticky lint rollers have been around for ages. Somebody up there in The Powers That Be decided to cast the product again in a new light, most likely hoping to stir interest in it with a new generation.
Here and now, in the dawn of 2012, TWO washable, reusable lint rollers are back in the spotlight. There is room for only one at the top. We already heard the story of the Schticky. Now it’s time to see the Sticky Buddy.
In the words of Al Bundy, “Let’s rock.”
Sticky Buddy official website — www.StickyBuddy.com
Viewing the Sticky Buddy TV commercial involves visiting the company’s website. I searched high and low and couldn’t find a streaming video, so it’s off to the website we go. Whoopee!
Sticky Buddy official website – ordering page — www.StickyBuddy.com
Personally, the Sticky Buddy website looks like garbage. I don’t care for the way that they stacked the “information page” and “ordering page” on top of one another with the giant amount of space separating the two. Throw in the fact that the information section has way too much text divided into two paragraphs, and as a whole the website just does not look appealing.
Did you catch a major grammar error in the “information page” part of the website?
Sticky Buddy official website – grammar error
Apparently either A) somebody forgot to proofread his or her work, or B) said person does not know the difference between the two versions of “your” (a problem plaguing way too many people of all ages these days). Either way it’s unprofessional and will only hurt sales in the end.
We’ve established the fact that the website stinks and needs some improvement. Let’s move on to the Sticky Buddy TV commercial.
Sticky Buddy TV commercial — Anthony Sullivan and Mr. Cat present the Sticky Buddy.
Sitting in his chair like James Bond supervillain Ernst Blofeld (a.k.a. Number 1, leader of SPECTRE) and complete with a white cat, Anthony Sullivan is here to tell us about the Sticky Buddy, a washable, reusable lint roller.
Right off the bat, the name Sticky Buddy is a little on the lame side. Actually, it’s a lot on the lame side. It just plain stinks. At least its main competitor had a catchy single word for its product name. Sticky Buddy reminds me of a housecat that I know with the nickname (one of many nicknames actually) of Bathroom Buddy. And how did said cat get the nickname of Bathroom Buddy? Let’s just say that if you went into the sacred room to “take care of business” (a.k.a. taking a porcelain cruise) and accidentally left open the door, said cat would gladly join you during your moments of stress and relief and jump onto your lap, keeping you company for the duration of your stay.
Getting back on topic, the “sticky” part of the product’s name is fine. These people just need to find some way to make the word fancy or find some substitution for “buddy,” especially for a product as manly as this one.
Let’s hope the TV commercial will have enough decent demonstrations to distract us from the product’s lame name and poor website.
Sticky Buddy TV commercial — Cleaning some chest hair.
Up first is an obligatory shot of a lint roller in action with Anthony Sullivan cleaning some chest hair. Specifically, it’s some of the CAT’s hair. How that much cat hair ended up on his chest is something we probably don’t want to know. But as we can see and hear with Sullivan’s narration, the Sticky Buddy is in fact sticky and does a rather well job picking up the cat’s hair.
Sticky Buddy TV commercial — This is my Sticky Buddy! There are many like it but this one is mine!
As we saw, the Sticky Buddy easily picked up a variety of light debris, demonstrating the stickiness of its surface — just as you would expect from something resembling a glorified lint roller.
Sticky Buddy TV commercial — I will flatten you like a steamroller!
In case the concept of the product was a little bit difficult to grasp, we’re shown another example of the Sticky Buddy easily picking up a variety of light debris. Notice how hard Sullivan’s finger is pressing against the Sticky Buddy and the depression caused on the surface. It almost looks like he wants to use the tool to flatten the crap, showing it who’s the boss.
At a glance this looks okay. But if you really need to press hard to get the most out of the product, then that may be difficult for some people. It also implies that the surface may not be as sticky as originally believed.
Sticky Buddy TV commercial — Look ma! No sticky residue!
It may feel tacky on its surface, but as Anthony Sullivan boldly claims in the commercial, the Sticky Buddy does not leave a sticky residue in its wake. I would imagine that this is probably one of the top concerns with lint roller users.
Okay.
Maybe not.
I’m guessing that most lint roller users would be concerned about the price first and then various features second.
Sticky Buddy TV commercial — After massaging your finger, the rubber tips can also hold a place in a book and even work dirt and hair out from carpeting.
Like the rubber tips only available on the BIG version only of the main competitor, the regular and small size versions of the Sticky Buddy both feature these rubber fingers. When Sullivan talks about using the rubber fingers in certain areas of carpeting, I wonder if he’s implying that people are going to use a product like this to clean an entire staircase or perhaps even an entire room of carpeting. It seems to me that projects of that size are going to take a great deal of work (the intricate cleaning of staircases is no picnic).
I’m not really getting at anything here. I’m sure that having rubber fingers attached to each Sticky Buddy is a very useful and convenient tool to assist you with cleaning areas like carpeting. Assuming somebody does clean a carpeted staircase in this method, I wonder how many times that person will be washing and drying the Sticky Buddy before the job is complete. That could take a while for a normal flight of stairs.
Sticky Buddy TV commercial — Don’t blink or you’ll miss the most important selling feature.
Oddly enough, just like the TV advertisement for the main competitor, the fact that you can rinse and reuse the Sticky Buddy is nearly omitted from the commercial. Hello, people! Wake up! This is the BEST selling feature of the product and you’re only giving it a few seconds of air time?!?
Whiskey. Tango. Foxtrot.
I honestly don’t get it.
The fact that this lint roller is easily washable is a huge selling feature. As long as it doesn’t take too long to dry and still stays sticky after washing, then this product hits the jackpot when it comes to reusing it over and over again. The theory that a product like this makes ordinary lint rollers and their refill kits practically obsolete is huge. But these people barely mention this major selling feature. Without washing and reusing, the Sticky Buddy is just another lint roller in a market full of cheap lint rollers.
Sticky Buddy TV commercial — Get . . . that . . . thing . . . off . . . me . . . or . . . I’ll . . . scratch . . . you!
As much fun as it may be for you to roll the Sticky Buddy up and down your cat, it just doesn’t seem like a good idea. Just because you can do something doesn’t always mean that you should. The cat in this scene does not look amused right now. I imagine he’ll be cleaning himself like crazy once she’s finished “cleaning” him.
Sticky Buddy TV commercial — Flattening the cat with one pass at a time.
And again we see a cat that just doesn’t look thrilled with the Sticky Buddy. Perhaps now the cat won’t put up a fight when it’s time to brush it again with a “normal” brush. At least this particular cat is only dealing with the rubber fingers and not the sticky surface. It still looks pissed.
Sticky Buddy TV commercial — You’ll be spending those $5 bills in the vending machine in no time!
Anthony Sullivan wants us to ” . . . stop spending money on tape rollers.” Okay. So how reusable is this product again? Why should I spend money on the Sticky Buddy when you barely mentioned how it works? Almost all of the examples here were similar to using a regular lint roller. What makes the Sticky Buddy so special that you tell us to stop wasting money with the “other” lint rollers?
Sticky Buddy TV commercial — The BIG promotion!
After being shown the small Sticky Buddy (and being told that the small one alone retails for about $10) we’re hit with the core of the sales pitch — the final offer. As Sullivan claimed, the offer includes two large Sticky Buddies (each with a cover) and two small Sticky Buddies — all for $10. Plus shipping & handling. And again.
Adding up all of the numbers, this promotion comes to a grand total of $23.98 ($10 for the product + $6.99 (shipping & handling for first set) + $6.99 (shipping & handling for “free” set)). For those keeping track, this final cost is about ten dollars cheaper than the main competitor mentioned in the previous article.
FINAL THOUGHTS
When it comes to lint rollers, most lint rollers can pick up various hair, dirt, dust and other small debris without any major problems. Purchasing additional refill kits may get old, but that’s going to depend on how frequently you need to use a lint roller. It’s also been mentioned that washable, reusable lint rollers have already been in the market for some time.
So what makes the Sticky Buddy so special?
Apart from having a lame name and bad website, there isn’t a whole lot that separates the Sticky Buddy from its main competitor. The large version of the Sticky Buddy comes with a cover (again something rather useful to know), and both the large and small versions of the lint rollers come with attached rubber fingers to assist getting into those carpeted and other tough areas.
When you compare the differences between products and notice the ten dollar difference in final cost, is the Sticky Buddy really that good of a deal?
That all comes down to you, the average consumer. All I’m going to say is that the TV commercial for the Schticky was much more entertaining than Anthony Sullivan’s commercial for the Sticky Buddy.
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All of the Sticky Buddy commercial images were screenshots of a TV commercial available on the product’s website. For more product information, please visit the company’s website, www.StickyBuddy.com.
Sticky Buddy is a registered trademark.
RellimZone.com is not affiliated with Sticky Buddy.
While your article was on the spot and entertaining, since you didn’t order one and try it out, it doesn’t have much use to the average person that is thinking about ordering it.
On another website, that came up on “Reviews of the Sticky Buddy”, they didn’t buy and test it either, and the comments on it only had one of someone trying to order one (and somehow getting the total up to $56.00) and was not pleased on the ordering process.
If you would have ordered one and tested it, then your article would have been a lot better.
I was hoping to find a review of the product Sticky Buddy. Instead, I got a review of grammatical errors and layout of the website. Please refrain from reviews unless you can review the actual product.
People — This was NOT written as a PRODUCT review.
This is a MARKETING review as it CLEARLY STATES in the article’s TITLE.
*Totally* agree with the above three comments. What a waste of time reading this “review” was.
DooDah — Learn to read an article’s TITLE before complaining about it not being what you expected.
Sticky Buddy and the Schticky are the exact same product
I agree with most of your review with the exception of one point. The name Sticky Buddy although somewhat lame does the job. I for one am sick and tired of fancy names for lame products. I am even more fed up with completely misleading names for completely lame products. Just give me a great product with a name that doesn’t assume I am a complete moron that will buy anything if you give it an exciting name.
Star,
You say it does the job. We have four cats & a large, sheddy dog. I assume by your comment that you HAVE tried it? If so, could you give more details? I’ve used just about everything advertised for picking up pet hair, and they all seem to be about the same. I’m wondering if this product works better. Also, I’m wondering if it can be bought at a retail store, or if you can only order it online. Any info you could provide would be really helpful. Thanks in advance.
Star – That’s a good point about products needing to have appropriate names.
Carmie – Most of these as-seen-on-TV products are available for purchase in retail stores. Check out the as-seen-on-TV stores in shopping malls along with drug stores. The only catch is that the retail stores normally don’t offer the “act now and get a second one for free” promotions common in the TV commercials. On the other hand, retail stores aren’t going to charge the outrageous S&H fees.
I’m not sure what’s more concerning, the thought of someone using this product on their pet or the fact that people don’t seem to know the difference between a MARKETING review and a product review.
Anyway, do you or anyone else have any insight on whether the Sticky Buddy actually stays sticky over a long period of time?
Even if this is a “MARKETING” review, there should’ve been a product review as well. I don’t care how many people comment after me and saying how it is not supposed to be a product review. IT Should’ve been INCLUDED so we all didn’t have to waste our time. Everyone who keeps complaining are entitled to what they originally searched for. This, unfortunately was one of the top hits on google when searching for “Sticky Buddy product review”. False advertising.
J.J. Kings:
Thanks for taking the time to tell me how to write my articles.
Are you also going to send Google a nice e-mail telling them how to rewrite their search engine?
Is this the part where I’m supposed to tell you how to read a search engine LINK before clicking on it, or the importance of reading an article’s TITLE? Believe it or not, but you’re not the first person in the world who didn’t receive a 100% accurate search engine results page.
Fantastic blog article.Really thank you! Much obliged.
ryan, i’ve had a lint roller like the sticky buddy and mine didn’t stay that sticky after a month or two. my generic lint roller worked alot better even though it needed refill packs.
Have you seen this one? THis one i saw on tv last nite… there are actually 3 lint rollers it looks like… apparently this girl taught vince and sully how to “SHove it”
WARNING! Take note that the Sticky Roller website is unsecure. You really do not want to be entering your personal and credit card information on a website like this.
Dan, thank you for taking your time to post this “MARKETING REVIEW” on the advertising of the “Sticky Buddy.” I found your review to be quite detailed, entertaining, and amusing. Good “catch” on the grammical error on the website. Looking forward to your next marketing review on the “RellimZone!”
The ad: 1 Sticky Buddy Set – “Handheld” & “Compact” & “Jumbo” for 10.99 + Shipping and Handling. I went to the website & later called them & found out this:
THEY DON’T TELL you in the ad: Handheld and Compact for 10.99 + S/H 6.99 and another 6.99 for the Jumbo: $24.97.NO SALE
It’s not up to THIS website to rank where it shows up on a Google search, and it’s definitely not “FALSE ADVERTISING”, since THIS SITE had nothing to do with its listing on Google. I think it was pretty clear from the title and the link that this was a MARKETING review – and I got exactly what I expected when I clicked the link.
This thing reminds me of those sticky wall crawler toys that you throw against the wall and it rolls down to the floor eventually. After a few washings they bounced off the wall and onto the floor real fast.
Hey! Have you noticed that the Sticky Buddy web site does NOT have a secure page for entering credit card information?!? It’s a great product, but the only safe way to buy it right now is by calling gthe phone number. TeleBrands! Please fix your StickyBuddy,com site’s security – you’ll make more sales!
The phone number provided for ordering this product does not work. It says “the line has been disconnected or is no long in service”. How can a company allow this to happen? I will be ordering the Schticky.
Dan, there’s something else that needs to be added. If you watch the streaming video of the commercial, you can pause at the point where it says: FREE SHIPPING. And right underneath is a website address http://www.offerdetails.com/StickyBuddy which does NOT exist.
Such a cheap marketing ploy by these people.
Check out the offical sticky buddy story here:
The video segment features an interview with the inventor of the Sticky Buddy, Tylor Ross.
Dan,
You can’t make someone angry and sell them something at the same time. It seems to me that your tone and attitude towards those leaving comments leave much to be desired.
Also, if you blast someone for a grammatical error, you’d be wise to proofread your own work. You are absolutely right that an unprecedented number of people today no longer know the difference in “your” and “you’re,” but if you are publishing reviews, you might take a lesson in the use of “good” and “well.”
Good is an adjective, which modifies nouns. Well is an adverb, which modifies verbs, adjectives, and other adverbs. You state, “But as we can see and hear with Sullivan’s narration, the Sticky Buddy is in fact sticky and does a rather well job picking up the cat’s hair.” You incorrectly use the word “well” to modify a noun. To use properly, you should have said either “good job” or it “does well.”
Judge not, lest ye be judged. I have a strong feeling that you will reply to this with s rude and defensive post as you have with many others. That’s fine with me. I won’t be back to check. It would behoove you, however, to be a bit more gracious in accepting criticism. If you can’t take it, remove the comment accessibility for readers.
Dr. J, NBCT
Dan,
I saw the commercial for this product and Googled reviews for this. I found your review and saw that it was for marketing only. I read it anyway. It was quite entertaining and gave me a chuckle for the day. I just wanted to say thanks!
Dan,
As an avid cat lover and also a lover of good cat humor I thought your “review” was hilarious! I got a good chuckle out of your perceived and I’m sure, accurate perception of what the cats were thinking! Too funny! Do you have a regular column I could read? I’ll look elsewhere for a product review of the Sticky Buddy but your Marketing Review was wonderful! Too funny! Thanks! ;-D
well my review from personally having this product for so far 5 weeks 2 days is :
i rate the so far lifetime lasting sticky buddy a 10/10 no probs here its better than anything i payed for.
as for the costs i ordered from the link below and yes There’s Two $6.99 shipping n handeling &Yes the ad does say it so ya can get da $10 deal for product alone (gotta look closer n use common sense folks)
i payed about a total of $27.00(not includin full taxes but close enuff)
anyways got it from this link below n its so far fantastic.
https://www.stickybuddy.com/?uid=22A6466F04DE5017AE9A3CFEDB900D33&directLoad&uid=22A6466F04DE5017AE9A3CFEDB900D33&campaignID=15724
to who may get this ull love it from my experience n yes its rewashable just by dipping in water
sometimes have to help it by gently runnin finger across under water but thats ez unless ur lazy
this brung me joys hope it will for u.
I’m beginning to think this is just a scam. I ordered ONE 2 months ago and got THREE cards in the mail thanking me for the THREE orders. I finally got ahold of someone in INDIA that wanted to take $6 off one if I would take all THREE I said NO I JUST WANT ONE. She then said HOW YOU LIKE $10 OFF ONE. Again I Said NO. She started to say something else and I said “LISTEN VERY CAREFULLY> I ONLY ORDERED ONE AND I ONLY WANT ONE OR JUST CANCEL ALL OF THEM” She finally cancelled 2 of them and I still haven’t received the one I ordered.Now they have deleted the web page that says they are on back order but will be sent out in the next 15 days. It had said that for the past month.
Not sure what the others are really talking about but I found your Marketing Review quite informing. But I am the type of person that tends to read between the lines. If they have poor marketing then they may not be on the up and up or their product may not be as good as they are stating it is. I personally would not order anything from a tv commercial without reading marketing and product reviews first.
hi dan, the review was entertaining, but i will agree with dr.j about looking to home before sarcastically commenting on grammar. you did, indeed, use well incorrectly. as for the review itself, it was interesting, but i believe that marketing is only good if it works, and for me, this infomercial did work. i ordered the product, and i seldom order anything, but it spoke to the cat owner in me. since cats are extremely prevalent in america, i think the use in this commercial was a stroke of genius. however, you should not aggressively market something you cannot deliver, and it has been two months since i ordered. i keep getting cards, etc. i think they made a marketing mistake because i keep getting an invoice that includes a fifteen dollar gift certificate and that was not included in the original offer. if the certificate is valid, then i only paid ten dollars all told for three sticky buddies, one tall for floors, one regular, and one travel size. they have since changed the offer, and i believe that they are stalling any that ordered the original offer, in hopes that we will cancel and they will not have to lose money on shipping, etc. i would cancel but i really want the tall floor one and it is not offered anywhere else. here’s hoping it arrives eventually. and, yes, i know my capitalization is missing, but small type without shifting is so much easier. lol. i guess i am getting old and giving in to the philosophy of: it doesnt really matter. adios.
It’s a nice post.
Sorriest piece of crap I have ever wasted money on!!!!!!Sticky Buddy