Tummy Stuffers (stuffed animal storage bag) – A Marketing Review

Little Sally’s bedroom looks atrocious as her toys and clean clothes are scattered across the bed and on the floor.

It’s obvious that she refuses to listen and instead chooses to “decorate” her room as she pleases, despite knowing your objections to the clutter.  Perhaps if there was a more creative way for the girl to clean her room and store her stuff, then the child’s bedroom might be closer to what one would refer to as “liveable” or perhaps even orderly.

Should the child stuff everything into a dresser or even the closet?  No, that solution would probably work fine if said child was organized, but remember we’re also looking for a solution that’s fun.  Most kids will tell you that being organized is not nearly as fun as their parents tell them.  It ranks up there with homework and other chores.

How about cramming a bunch of crap into stuffed animals (or rather “unstuffed” animals) and calling that a storage container?

Wait.  What?

Tummy Stuffers website --- www.BuyTummyStuffers.com

Tummy Stuffers website — www.BuyTummyStuffers.com

According to something called the Tummy Stuffer, that’s exactly what kids can do these days.  They can literally stuff a bunch of items, preferably soft items, into a plush animal, and use that as a storage device.

As disturbing as it sounds, that’s exactly how the Tummy Stuffers stuffed animals work.  The incredibly simple TV commercial explains it all.

Tummy Stuffers TV commercial

Let’s take a closer look at the TV commercial for Tummy Stuffers and see how the product is being advertised to the public.

Tummy Stuffers TV commercial - Watch as the monkey eats the cow!

Tummy Stuffers TV commercial – Watch as the monkey eats the cow!

The Tummy Stuffers commercial begins with a quick animation showing something resembling a monkey eating the product’s logo.  After that we see a girl putting several small stuffed animals, and even a plush cow, into her monkey Tummy Stuffer.

That’s right.  She’s stuffing animals into the “stomach” of a monkey.  Maybe next week she’ll try stuffing a toy into a younger sibling’s stomach and seeing if that works too.

Tummy Stuffers TV commercial - The unicorn is hungry for clothes.

Tummy Stuffers TV commercial – The unicorn is hungry for clothes.

Next we see how a skimpy unicorn “eats” a bunch of soft stuff and becomes a large, round and now soft unicorn.  One would assume that the unicorn won’t be as soft or cuddly if the child were to shove books, action figures, toy cars or anything else hard into said unicorn’s stomach (a.k.a. “tummy”).

Tummy Stuffers TV commercial - Shoving a remote down a monkey's throat.

Tummy Stuffers TV commercial – Shoving a remote down a monkey’s throat.

The next example shows a boy stuffing a television remote control into an already stuffed monkey Tummy Stuffer.  That may not be the best of ideas as, A) the constant pressure on buttons can drain the batteries inside the remote control, and B) playing around like that with a remote can break it, causing severe problems when it’s time to change channels.

On a side note, this example doesn’t make any sense as people these days are constantly using the remote control, whether you’re changing channels or setting up reminders for shows later that day.  Why put the remote control into a container like the Tummy Stuffer when you’ll just be pulling it out and using it again in a few minutes?

The Tummy Stuffers commercial shows a few more examples with kids stuffing everything from blankets to shoes into those wacky stuffed animals.  After that we see a girl putting clean clothes right from the dryer into a ladybug Tummy Stuffer.  Ummm, okay.  I guess.  So the Tummy Stuffer can be a makeshift clothes hamper that can carry a few clothes.  Mom will have to carry the rest of the girl’s clothes out of the laundry room.  Of course, this is assuming that the inside of the Tummy Stuffer is still clean and won’t get her clean clothes dirty.

Tummy Stuffers TV commercial - Apparently that massive pile of dryer lint is 'not yummy.'

Tummy Stuffers TV commercial – Apparently that massive pile of dryer lint is ‘not yummy.’

When it comes to the dryer lint, apparently that is “not yummy.”  Whew!  I was worried about that part for a moment, wondering if the kid was going to shove the lint along with dirt and cobwebs into her ladybug Tummy Stuffer.  Apparently she knows that it’s not a good idea to shove “not yummy” items into the toy.  Hopefully there’s a listing of “yummy” and “not yummy” items to go along with the Tummy Stuffers.

This part of the TV commercial is ridiculous.

So tell me, what else is “not yummy” for the Tummy Stuffers?  Are scissors and knives “yummy”?  How about apple slices or pudding?  A lot of kids think of those as being yummy in their tummy, but they probably do not belong inside of a Tummy Stuffer unless you want a mess.  Speaking of pudding, how about floaters in the toilet or Rover’s big pile of fertilizer in the backyard?  Some animals in reality eat that stuff.  My dog will eat the cat’s droppings, and let me tell you, it’s disgusting as hell.  Since my dog does that in real life, is it okay to stuff poop into the dog Tummy Stuffer?

Tummy Stuffers TV commercial - The dog looks like it's choking on balls.

Tummy Stuffers TV commercial – The dog looks like it’s choking on balls.

Speaking of the dog Tummy Stuffer, later we see a kid with an afro shove about a dozen plastic balls into the Tan Dog Tummy Stuffer.  While this attempts to show the volume available inside of a Tummy Stuffer, something else is accidentally revealed in this segment.  Notice how the kid has to press onto the dog’s mouth to keep it closed, but it still opens anyway.  This shows that the Tummy Stuffers’ mouths do NOT have a latching mechanism to stay closed.  No buttons, zippers or pieces of Velcro here.

IF these critters had an ability to have a secure mouth without anything falling out, then it would be a great selling point.  But we don’t hear anything about it in the television commercial, nor is it mentioned on the company’s website.

Tummy Stuffers TV commercial - The promotion includes a free mini Tummy Stuffer.

Tummy Stuffers TV commercial – The promotion includes a free mini Tummy Stuffer.

Up next is the sales pitch which includes a free promotion.  In this case the actual freebie is really free (no extra shipping and handling charges), but it’s not a true buy-one-get-one free deal.  The free Tummy Stuffer is actually an 8″ tall mini Tummy Stuffer versus the 13″ regular size Tummy Stuffer that you’re purchasing.

Tummy Stuffers TV commercial - Behold! It's the GIANT Tummy Stuffer!

Tummy Stuffers TV commercial – Behold!  It’s the GIANT Tummy Stuffer!

The ending of the Tummy Stuffers TV commercial has a teaser for a giant Tummy Stuffer critter.  The thing looks almost large enough to “eat” a small kid.  Of course, there’s absolutely no information about the giant Tummy Stuffer on the Tummy Stuffers website, so talking about such an item is only a tease at this point.  Maybe it’ll be included on the website in the future.

The TOTAL COST of the Tummy Stuffers promotion (one 13″ Tummy Stuffer plus an 8″ mini Tummy Stuffer) comes to a total of $28.98 ($19.99 + $8.99 shipping & handling).  As it was previously stated, it looks like there are no additional shipping and handling charges for the 8″ mini Tummy Stuffer in the promotion, making it a 100% free item with purchase of a regular, 13″ Tummy Stuffer.

FINAL THOUGHTS

The Tummy Stuffers commercial was one of those advertisements where you ask yourself, “What in the hell was that?”

It’s a commercial so cheesy and ridiculous that you also question if you really saw such a commercial on TV.  Yes, such a commercial is very much real and that product does exist.

I understand that the Tummy Stuffer is designed to be a cute and fun way for kids to store some small stuff in their room.  You can hide a few items inside of it and if you fill it with enough soft stuff, then the Tummy Stuffer can become a cuddly plush animal.  Of course, if one were to desire a large and cuddly stuffed animal, then all one has to do is simply walk into a toy store (or Walmart for the rest of you) and simply select one from an endless selection.

I believe what’s most disturbing about the Tummy Stuffer is the way that it shows kids shoving items down the throats of the stuffed animals along with the “yummy” and “not yummy” terminology.  Really?  I mean, is it really necessary for that behavior along with the terminology, especially with little kids?  What kinds of doors can that open as the kids begin to experiment that way with items besides the Tummy Stuffers toys?

What’s also interesting is that at no point do you hear IF the Tummy Stuffer is easy to clean.  You know that kids will take the “yummy” and “not yummy” a step further and begin putting food items into the Tummy Stuffer animals, whether they think that they’re really feeding the animals or just using it for storage.  Those toys will get dirty and messy.  That’s just a fact of children’s toys, especially if it’s designed to store items.

Something that annoys me with the Tummy Stuffers’ website is its incredibly simplistic language when talking about the Tummy Stuffers’ features and benefits.

  • “Have Fun”
  • “Clean Up Stuff”
  • “Store Stuff”
  • “Organize Stuff”
  • “Hide Stuff”
  • “Hug A Tummy Stuffer”

Apparently being able to have fun is a benefit along with hugging a Tummy Stuffer.  I would have never guessed it.  Then again, I wouldn’t have wasted the space and the customers’ intelligence by actually listing those things under the “Features & Benefits” section of the website.

Also notice how the four middle bullet points all use the word “stuff” instead of changing and using a more interesting vocabulary.  Is it really necessary to keep repeating “stuff” over and over again?  Maybe so if the customers have an intelligence rating lower than room temperature.

When I see the Tummy Stuffer, I see a mediocre idea gone horribly wrong.  The mere concept of shoving “stuff” down an animal’s throat, even though it’s a toy animal, is just plain wrong and bound to lead to trouble later down the road.  Perhaps the best description of this toy is just disturbing.

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All of the Tummy Stuffers commercial images were screenshots of a TV commercial currently available on YouTube and the product’s website.  For more product information, please visit the company’s website at www.BuyTummyStuffers.com.

Tummy Stuffers is a registered trademark.

RellimZone.com is not affiliated with Tummy Stuffers.

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This article was originally published at www.chamberofreviews.com on March 20, 2013.  The comments are as they originally appeared.