StufZ (Stuffed Burger Maker) – A Marketing Review
Dinnertime is nearing and once again you’re out of ideas.
Last week you had some hamburgers topped with slices of Spam and head cheese. While that combination proved to be incredibly tasty, you’re still wondering if it could somehow be enhanced.
But how can you do that?
Should you mix the Spam and head cheese into the burger patty? That might work, but you’re just as likely to lose the individual tastes of the hamburger, the Spam, and also the head cheese. It would be ideal to keep the toppings with the burger but not physically mixed into the burger meat.
What if the burger meat was wrapped around the toppings, like a stuffed burger?
That idea sounds so crazy that it might just work. But how do you quickly make a stuffed burger without getting too frustrated or creating a mess?
StufZ website — www.BuyStufZ.com
What’s this? The StufZ?
StufZ TV commercial
You mean to tell me that it’s both easy and fun to create stuffed hamburgers? Awesome!
Let’s take a closer look at the StufZ’s advertisement and see how this is being sold to us, the general public.
StufZ TV commercial – Chef Brian Duffy wants you to make your boring burgers more fun and exciting.
The StufZ television commercial is hosted by celebrity chef Brian Duffy. As some of you may know, Brian Duffy is one of several chefs featured on the reality show Bar Rescue. For those of us who have never seen the show, this guy’s identity really doesn’t matter. He’s an enthusiastic person who wants to liven our meals.
The television commercial begins with Brian Duffy explaining the concept of not just a hamburger, but rather a stuffed burger.
That’s right. A stuffed burger.
It’s a hamburger patty wrapped around a bunch of toppings.
Brian claims that the concept of the stuffed burger is actually a growing trend across the country. I’ve heard of the Jucy / Juicy Lucy (a burger stuffed with cheese) in the Minneapolis area, but that’s only after seeing it featured on food-themed television shows. Otherwise, I haven’t heard any other talk of this alleged craze of stuffed burgers, as delicious as it sounds.
Perhaps there’s a reason for that.
StufZ TV commercial – Wait a second. What’s that item again? A burger?
The commercial continues with Brian Duffy showing us the basic premise for the stuffed burger. It’s a burger patty that surrounds and encloses your choice of ingredients.
It’s simple and looks to be effective. But is it easy to make stuffed burgers?
Have no fear, my friends. Chef Brian Duffy is going to show us just how quick and simple it is to make a stuffed burger with the StufZ.
StufZ TV commercial – Now it’s time to stuff it!
Using the StufZ starts with about a 5 ounce (about 1/3 cup) of ground beef (or ground chicken, ground turkey, soylent, etc.). Place that on the bottom of the StufZ container, close the lid, give it a press, and there you go. Now you have a burger “cup” that’s ready for your choice of ingredients.
After you fill your burger with Limburger cheese, pieces of Rocky Mountain oysters, chunks of Spam, and a few Carolina Reaper chili peppers for the lolz, then you’re ready for the next step — adding the burger’s lid. Brian Duffy shows us how to add a smaller burger patty to the top of the StufZ, close the lid one more time, and then press down to seal the lid to the rest of the burger.
StufZ TV commercial – OMG! It’s, like, a really thick hamburger!
And there you go! It’s a stuffed burger ready for cooking.
StufZ TV commercial – All other countries bow down to the AMERICAN stuffed burger. U-S-A, U-S-A, U-S-A!
In the end you have a unique way of serving hamburgers. Brian Duffy even claims that thanks to the Stufz, we, fledgling wannabe grill masters, are going to “. . . master the ultimate American stuffed burger.”
That’s a pretty big claim considering that all the StufZ does is help us form the burger patty. We still need to learn how to cook it properly whether it’s on an outdoor grill, on a flattop grill / griddle, or even in the microwave.
StufZ TV commercial – It’s so simple even a reality TV star can do it.
The commercial then continues and shows us several different stuffed burger combinations. We even see ground chicken stuffed with ham and cheese, making it like a chicken cordon bleu. The bottom line here is that this is a very simple concept with an endless number of combinations.
StufZ TV commercial – No as-seen-on-TV product is complete without an offer to receive a second one for “free”.
The end of the television commercial has the big promotion. The StufZ costs only $9.99 with $4.99 shipping and handling. There’s a promotion though that adds a second StufZ for free. All we have to do is pay an additional $4.99 in shipping and handling.
The TOTAL COST of the StufZ promotion costs $19.97 ($9.99 + $4.99 S&H + $4.99 S&H (for the “free” StufZ)).
FINAL THOUGHTS
Personally, I think that the StufZ is a pretty neat idea.
Stuffed burgers sound delicious. The biggest problem for most people is finding an easy way to form the burger patty so that it holds all of the ingredients. That’s where this product comes in to play. The StufZ legitimately looks like a useful tool to form stuffed burgers.
My main problem with the StufZ’s advertisement is its sheer simplicity. The StufZ is an incredibly simple concept, yet Brian Duffy’s voice and speech makes it sound so simple that it insults our intelligence. He ends up sounding like one of those sleazy used car salesmen on TV. He pushes too much of the “sizzle” and not enough of the “steak”.
It’s a little bit interesting how neither the commercial or website mentions the size of the burger. Nor do we hear about the cleaning process. The website briefly mentions that the StufZ is safe for dishwashers, but we don’t see any examples of cleaning it in the advertisement. If this thing was simple to clean and maintain, then that selling point should be clearly advertised.
But it’s not.
We don’t know anything about cleaning the StufZ. Nor do we know if this is a durable item.
What’s interesting is that Walmart is pricing these StufZ for the same price of $9.99 each. If you’re going to purchase two of them in the store, then it’s going to cost the same as using the promotion through the company’s website. You have to pay sales tax in the store, but you also have it right there instead of waiting for it to arrive in the mail a few weeks later.
StufZ website — Quick Start Guide — www.BuyStufZ.com
The StufZ website has an additional page showing some tips and instructions on how to use the StufZ. Of course, the instructions don’t make the product look as smoothly as it did in the commercial, but it’s going to take some practice for people to learn how to use it correctly.
The most important tip here deals with ingredients that require cooking, like raw bacon or poultry. Remember that hamburgers generally cook fairly quickly on the grill. If you’re stuffing your burger with items that require cooking, make sure to cook those items BEFORE placing them inside of the stuffed burger.
Of course, the challenge will be up to you when remembering which stuffed burger belongs to which person when all of the burgers are being cook simultaneously. Since they’re all sealed, it may be difficult to identify the stuffed burgers without slicing them open and peeking inside.
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All of the StufZ commercial images are screenshots of a TV commercial currently available on YouTube and the product’s website. For more product information, please visit the company’s website at www.BuyStufZ.com.
StufZ is a registered trademark.
RellimZone.com is not affiliated with StufZ.